PRESS RELEASE – February 3, 2014
Fashion Revolution Day USA Gains Momentum
WASHINGTON, D.C. (FEBRUARY 3, 2014) – Fashionistas: wear your heart on your sleeve this month with the launch of the first annual #INSIDEOUT photo contest celebrating Fashion Revolution Day, a worldwide movement demanding fair treatment of all garment workers.
On April 24th, 2014, one year following the Rana Plaza garment factory collapse in Dhaka, Bangladesh, Fashion Revolution Day aims to honor the lives of the 1133 sweatshop laborers killed and over 2500 injured due to unsafe working conditions, and create justice and transparency in the global fashion supply chain.
As large retailers like Walmart, The Gap, and Forever 21 generate consumer demand for cheap, largely disposable clothing, they look to countries like Bangladesh and Pakistan where wages are low and workplace standards for textile and garment production marginal. The race to the bottom of a competitive global marketplace has lead to lowered safety standards and growing exploitation of millions of garment workers.
Fashion Revolution Day’s #INSIDEOUT photo contest encourages consumers to be curious about what they wear and answer the question “Who Made Your Clothes?” by posting photos wearing outfits #INSIDEOUT on the Fashion Revolution Day USA facebook fan page. The fashionista whose photo gets the most “likes” by February 24th will receive a new wardrobe courtesy of Indigenous Designs, a Fashion Revolution Day brand partner who will be donating a total of $1,000 in fair trade, ethically produced designer clothing to our lucky contest winners.
With participation from over 30 countries worldwide, the campaign is quickly gaining momentum with consumers, designers and celebrities alike. Amber Valletta – supermodel, actress and founder of Master & Muse, the premiere online store offering fashion that is made responsibly – feels inspired to wear her clothes #INSIDEOUT on April 24th, Fashion Revolution Day: “We all need to pay attention to how and where our clothes are made because we share a common thread: humanity. They say that you are what you eat. Well, the same holds true for fashion; you are what you wear. Buy better.”
For Matt Reynolds, President of Indigenous and Fashion Revolution Day Board member, it’s important to support consumers in making more conscious style choices. “We are honored to be a part of this important campaign driving awareness to fair treatment of garment workers worldwide.”
Join the movement! Attend our #INSIDEOUT NYFW party at Launch NYC co-hosted by Manufacture New York on Friday, Feb. 7th from 9-11pm, or join us on February 24th at 12pmET for a Google Hangout hosted byJasmin Malik Chua of Ecouterre on “The Future of Fashion” featuring campaign Founder Carry Somers.
Like and follow Fashion Revolution Day on facebook at Fashion Revolution USA, twitter @Fash_RevUSA or visit the global campaign site. For more information, including high-res photos, contact Oceana Lott, Executive Director/USA Regional Coordinator, at email@example.com or (415) 336-4479. ###
For press inquiries, please contact Bianca Alexander, Esq. – Director of Communications – Bianca@ConsciousLivingTV.com (312) 618-1853
PRESS RELEASE – January 1, 2014
Fashion Revolution Day Turns the Garment Industry #INSIDEOUT: Asks Consumers “Who Made Your Clothes?” on April 24th, 2014
WASHINGTON, D.C. (JANUARY 1, 2014) – Fashionistas: turn your closets inside out with the launch of the first annual Fashion Revolution Day, a worldwide movement demanding fair treatment of workers in the garment industry. On April 24th, 2014, one year following the Rana Plaza garment factory collapse in Dhaka, Bangladesh, Fashion Revolution Day aims to honor the lives of the 1133 sweatshop laborers killed and over 2500 injured as a result of unsafe working conditions and to create justice and transparency in the global fashion supply chain.
As large retailers like Walmart, The Gap, and Forever 21 continue to generate consumer demand for cheap, largely disposable clothing, they look to countries like Bangladesh, Vietnam, Myanmar, and Pakistan where wages are still low and workplace standards for textile and garment production are marginal. The race to the bottom of a competitive global marketplace has lead to lowered safety standards and forcing employees to work longer hours. This has resulted in growing abuses and exploitation of millions of garment workers–mostly young women of color.
Fashion Revolution Day says enough is enough.
By educating consumers about the true cost of fast fashion in terms of human lives while showcasing ethical, fair trade clothing brands that are getting it right, Fashion Revolution Day will use fashion as a medium for positive change. On April 24th, 2014, people from all walks of life–industry leaders, factory workers, producers, designers, academics, cotton farmers and consumers–will come together to commemorate the first anniversary of the collapse, remember the victims of Rana Plaza and change the future of fashion.
With a call to action to wear an item of clothing #insideout on April 24th, 2014 and share a picture of their statement via social media, this year’s Fashion Revolution Day asks the question, “Who Made Your Clothes?”, empowering consumers to be curious about the origins of their clothes while showing support for transparency across the entire fashion supply chain.
According to Oceana Lott, ethical fashion writer and Fashion Revolution Day USA executive director, “The way the people who make and sell our clothes are treated can and will change, if we as consumers are curious, do a little research, and act. It starts with a simple question. Let’s all wear clothes that we feel good about.”
Carry Somers, ethical fashion designer and UK based founder of the campaign is excited by the positive traction the movement has received to date. “Fashion Revolution Day has already gathered incredible momentum on a global scale. We have been inundated with fashion industry leaders, consumers, celebrities and media all wanting to mark the occasion and revolutionize the industry.”
Oceana Lott, Executive Director/Regional Coordinator, Fashion Revolution Day USA firstname.lastname@example.org (415) 336-4479