The first Fashion Revolution Day will be about connections, based around the theme of Who Made Your Clothes?
We have lost the connection with the clothes that we wear, so we thought it was important to make this first day about transparency and connections. What is the connection to someone else through your clothes? The farmers do not know where their cotton goes; the producers no longer make entire garments, they are just line workers; and the end consumer rarely knows where they clothes were made.
Fashion is about relationships and the first Fashion Revolution Day is about reconnecting the relationships of fashion which have broken down need to be reestablished.
We need to become more curious about how our clothes are made and who made them.
Do Something About it
ASK WHO MADE YOUR CLOTHES?
This will, in turn, raise awareness within the fashion industry that they need to continue the process of change
Find the label on your garment and see where your clothes were made.
- Tweet the brand and ask Who Made Your Clothes? Include a photo if possible
- Contact the brand on Facebook and ask Who Made Your Clothes?
- On Fashion Revolution Day 24 April, please Tweet: Today I’m wearing my (shirt/dress/T-shirt etc.) #insideout because I want to ask @ (brand/retailer) Who Made Your Clothes?
- Make a video (see below) or send an email to the brand and ask them Who Made Your Clothes?
- Tell us what you find out about Who Made Your Clothes?
- Post/ tag/ like/ share it on your Facebook, Twitter and Instagram account
tweet it, link it, like it, share it!
MAKE A VIDEO FOR FASHION REVOLUTION DAY!
JP Flintoff has made this video: Who Made My Boden Shirt?
We want to start to build momentum around Fashion Revolution Day and so it would be fantastic if you could make a similar video about one of your favourite items of clothing. This is a way of starting to find out more about the connection between what we are wearing and who made it, as well as a reflection of the openness of brands to share information about who made your clothes.
Please can you:
1. Choose a favourite item of clothing
2. Write a letter/email, facebook or tweet the brand concerned, saying that you would like to know where the item of clothing was made
3. Post a video of yourself wearing the item of clothing online and telling us who why you particularly like that item and who you have contacted.
4.Link the video to our Facebook page https://www.facebook.com/fashionrevolution.org/ and Tweet us @Fash_Rev about what you have done, or send us a link to the video via the contact page on our website.
5. Let us know if the brand replies and what they say, maybe by posting a follow up video or contacting us through Facebook,Twitter or our website. Will Boden reply to JP?
Oceana Lott, our US Co-ordinator, wrote to Jigsaw asking who made her favourite Jigsaw Green Label Dress. See her video here and she got a great response from Jigsaw:
I’m so excited! I just got a wonderful response back from Jigsaw London Green Label division! It turns out my dress was made by a small team of patternmakers and sewers from one of a handful of family-owned manufacturers in downtown Los Angeles. These production teams have been working together for years, and they also work closely with Mary, the designer, through every step of the production process. Moreover, family-owned Jigsaw values work/life balance and selects production partners who share their ethos. So my yummy maxi dress was made locally (to me at least) in a collaborative environment under great working conditions. I hope to get a chance to meet those folks when I’m in L.A. next month.